first in the first place first foremost; mobile trade. We have seen the rise of mobile commerce for several years and now more than ever, online businesses are optimizing their sites and operations to be mobile friendly. Allowing customers to shop on mobile devices has become the norm.
Currently, mobile devices account for 61% of retail traffic with 70 million online users shopping through mobile devices. This number will continue to rise as we head into 2023 and will therefore be the leading e-commerce trend that will shape the future.
The reason for the success of e-commerce is simple: consumer convenience. Customers can make purchases from anywhere in the world with a single click. Not only can customers buy with ease, they can now search and compare products on the go. They can compare the aesthetics of the product they are looking to purchase by taking a screenshot and saving the image to their gallery for visual comparisons later.
Personalization will play an important role with consumers 60% of consumers are more likely to become returning buyers if a company offers a personalized shopping experience. Personalization refers to search results that are tailored to each individual customer according to their previous behavior on the website by analyzing their profile data – which indicates various aspects such as the time of day they search for a product, what their interests are, and how often they have purchased From a competitor’s website, etc.
With search results tailored to each individual, customers will begin to build a sense of trust and loyalty towards your online business. Aligning your online operations with customers’ interests tells the customer that you care about providing the best possible products or services that they are actually looking to purchase. This results in customers becoming repeat buyers.
3.artificial intelligence (AI)
With the advancement of technology every year, the use of artificial intelligence will increase rapidly in all industries. The majority of e-commerce owners already believe that AI will help them customize their online stores and even benefit their back-end operations.
Currently, there are a large number of uses in which artificial intelligence has been implemented; Voice-activated payments, virtual conversations, chatbots, data collection, algorithms, personalized search results, security and fraud prevention, voice search – these are all the most common uses in e-commerce.
Artificial intelligence algorithms are capable of collecting and analyzing huge amounts of data. According to IBM research, 40% of organizations that have implemented AI in their business processes have shown results in solving supply chain problems. By combining AI with production process management, overhead costs and downtime can be reduced.
Like artificial intelligence, augmented reality (AR) technology is rapidly improving. Statista estimates that the augmented reality industry will be worth $30.7 billion, with more than 400,000 AR glasses sold in 2021. AR technology uses 3D maps to allow customers to try things on or preview experiences before they buy—not to mention actually try the product.
Augmented Reality allows you to provide a more intuitive and engaging visual shopping experience that allows customers to interact with products in an immersive way. Like many future trends; That’s logical. AI improves customers’ ability to visualize products before they buy them – enabling them to make more successful purchases. Categories like fashion and home decor are looking to try out the most of this technology.
Now that social media has advanced, customers can now buy and sell, subscribe or unsubscribe via social media platforms instead of going directly through the original source site. Social media is no longer used exclusively for online marketing; Now customers can make purchases through multiple platforms without having to land on the original website of the product. This practice is common on Facebook and Instagram stores, which see an increase in users and buyers each year.
In addition to social media becoming a direct sales channel, social commerce benefits from advertising by increasing organic consumer engagement. The social commerce industry is expected to grow steadily between 2022-2028, and social commerce will expand at a rate three times faster than traditional e-commerce solutions.